In the heart of Switzerland, where innovation and nature intertwine, a remarkable journey began.
It's a tale of passion, dedication, and the creation of something extraordinary. Meet the driving force behind 72k, a brand that beautifully marries the worlds of organic and vegan skincare.
A Childhood of Dual Passions
As a child in China, the founder of 72k had two great loves: music and plants. She breathed life into melodies with her Chinese lute, the Pipa, while nurturing an innate fascination for the world of plants and their inherent vitality.
A Journey to Switzerland
Her path led her to Switzerland, where she pursued degrees in musicology, media studies, and MSE (Man-Society-Environment) at the University of Basel. It was here that she discovered Switzerland's fertile ground for innovation and growth.
The Birth of 72k
With a deep-rooted desire to create something new and address her own skincare concerns, she became a Swiss citizen and a businesswoman. She birthed 72k, an innovative skincare line rooted in Swiss plant-based active ingredients. The entire process, from development to production, unfolds within Switzerland.
The Essence of 72k: Natural Efficacy
At the heart of 72k lies the fusion of naturalness and effectiveness. This skincare line revolves around the potent extract of the Artemisia plant. This remarkable plant has been a cornerstone of traditional medicine for centuries, with a rich history of being used for its antiparasitic, antirheumatic, and antibacterial properties.
The Artemisia C-08UC Complex®
The secret to 72k's success lies in the Artemisia C-08UC Complex®—the result of nearly two decades of research on phytoactive substances. It's a unique blend of synergistic components designed to protect, regenerate, nourish, and repair the skin.
Purity and Integrity
One of the core principles of 72k is the commitment to purity. None of their products contain harmful ingredients, such as preservatives, artificial fragrances or colors, paraffins, parabens, silicone oils, aluminum salts, palm oil, or microplastics.
A Personal Transformation
The founder's personal journey led her to develop products that not only meet high standards but also deliver transformative results. Her own skin problems found resolution through 72k.
A Symphony of Nature and Science
72k is more than just skincare; it's a harmonious symphony of nature's gifts and scientific innovation. With a strong foundation in organic and vegan principles, 72k is set to revolutionize the world of skincare, one radiant complexion at a time.
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